An old French lady had a small shop in her village for years until one day a huge corporate supermarket set up across the road from her little shop.
They put up signs advertising their prices, including one that said:

Butter: 10 francs

On her return, the elderly lady hung a sign in her own window that read:

Butter costs 9 francs.

The major supermarket will have a new sign the next day:

Butter costs 8 francs.

The next day, the lady’s sign now read:

Butter costs 7 francs.

This continued for some time until one of the lady’s clients pointed at the sign and remarked,

“You can’t keep your rates this low for long, Madame. “These large corporations can utilize their purchasing power to sell things at a lower price, but a small business like yours would never be able to compete.”

In answer, the elderly lady bowed her head and whispered,

“Monsieur, I don’t even sell butter,” he says.
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